Professional coaching does not mean simply writing a training plan; That's the easy part. 
 

Real coaching fosters meaningful improvements and helps each client grow as an athlete and person.
 

Open and honest communication is the foundation of a successful coach/athlete relationship.
 

A realistic, balanced and flexible approach is essential for training and racing to integrate well with life.
 

Whether you're an amateur or a full-time pro, training and racing must be enjoyable and fulfilling.
 

The quality and composition of our training is far more important than the quantity. 
 

Skill and movement are essential - the better you are at your sport, the easier it is to perform. 
 

We take a long-term view and target sustainable rates of improvement.
 

The ability to keep improving year after year is the hallmark of a successful program.